The corrections profession is often misunderstood, undervalued, or misrepresented in the media. Your staff are frontline professionals — problem solvers, mentors, protectors. Their stories deserve to be told.
But it has to be done the right way: strategically, respectfully, and with awareness of security, privacy, and perception.
How to Tell Staff Stories Safely and Effectively
1. Focus on Role, Not Risk
Highlight professionalism, innovation, or community impact — not gritty details of confrontations or contraband.
2. Avoid Identifying Information Without Consent
Never publish personal details (full name, family, routines) without written consent. Use first names or titles when appropriate.
3. Pair Stories With Values
Don’t just say “Sgt. Miller did a great job.” Frame it around agency values:
“Sgt. Miller’s commitment to de-escalation reflects our department’s core value of integrity in action.”
💡 Examples of Smart Storytelling
- “Why I Serve” staff spotlight series
- Social media campaigns for Correctional Officers Week
- Behind-the-scenes newsletters featuring team successes
⚠️ Watch Out For:
- Exposing staff to unwanted attention
- Revealing security procedures
- Making stories seem too polished or corporate
📢 Bottom Line
Showcase your people — not as heroes or victims, but as skilled professionals worthy of respect.
💬 Want help creating staff spotlight series or safe storytelling policies?
PDR Strategies can develop tailored templates, workflows, and approval processes for safe, respectful staff storytelling.