I first heard about this story from my colleague and friend Pete Bludworth, host of the Corrections Unfiltered podcast. When he shared news of the incident, he said something that stuck with me:
“Imagine how your work would help frame the information to the media and public.”
That comment captures exactly what Corrections Communicated is about—helping corrections communicators and leaders prepare for moments like these. This article is not about blame. It’s about reflection, readiness, and empathy.
Editor’s note: If you’re not already following the Corrections Unfiltered Podcast, it’s a great listen for anyone in the field. Host Pete Bludworth brings honest, informed conversations about corrections leadership, communication, and culture. Subscribe on YouTube or follow the show on Spotify.
A Tragic and Unusual Incident
According to family statements and media reports, a 33-year-old Illinois inmate named Dwayne “DJ” Tottleben was shot and killed on October 10 at the U.S. Penitentiary Coleman in Sumter County, Florida, a federal correctional facility operated by the Federal Bureau of Prisons (BOP).
The Bureau confirmed only that the facility was placed on “enhanced modified operations” to ensure safety and order. Details about how the shooting occurred or the status of any investigation have not been publicly released.
The story first surfaced through the county medical examiner, not through a Bureau of Prisons statement. That is an uncommon sequence, and it naturally raised questions. According to reports, the inmate’s family was notified of his death but received limited detail. They later received an automated email explaining that, because of the federal funding lapse, responses to inquiries would be delayed.
It is impossible to overstate how devastating this must be for everyone involved: the family of Mr. Tottleben, the staff who responded, their families at home, other inmates and their loved ones, and the Bureau administrators managing the aftermath.
This tragedy is a reminder that communication, compassion, and preparedness have to work together, especially when emotions are high and facts are limited.
Communicating When Everything Hurts
Communicating after tragedy inside a correctional facility is one of the most difficult responsibilities in public service. Every word matters. Each message has to balance truth, sensitivity, investigation, and humanity.
When communication pauses, even for understandable reasons such as a government shutdown, silence itself can become part of the story. Families wait for answers. Staff and inmates feel uncertainty. The public fills the void with speculation.
Even a well-intentioned agency can appear unresponsive or distant.
This article is not written to assign fault or criticism. It is meant to prompt reflection for every warden, administrator, communicator, and correctional professional. Incidents like this may seem unimaginable, but they are not impossible.
If it can happen at Coleman, it can happen anywhere: federal, state, or local.
Understanding the Constraints
The Federal Bureau of Prisons operates within extraordinary constraints. Communicators there work under strict legal and investigative guidelines. A lapse in appropriations can freeze staffing, delay approvals, and limit access to communication systems. Every public statement is reviewed through multiple oversight levels, each balancing transparency with security.
Those realities deserve empathy. They also highlight a universal truth for corrections agencies: communication continuity must be part of operational readiness.
Even when resources are tight, families and the public still need reassurance that their concerns are seen and their trust still matters.
What We Can Learn
No two crises are the same, but their communication lessons are consistent.
For every corrections communicator, administrator, and leader:
1. Acknowledge early, even when details are limited.
Confirm the incident, outline next steps, and promise updates. Transparency builds trust.
2. Lead with compassion.
Families of staff and inmates alike need to hear that the agency recognizes their pain and is acting responsibly.
3. Plan for disruption.
Integrate communications continuity into your COOP or emergency plans. Identify who can speak, what can be shared, and how updates will reach stakeholders.
4. Designate a family liaison role.
A consistent, respectful point of contact makes an immeasurable difference during uncertain times.
5. Provide steady updates.
Even “no new information” messages demonstrate reliability and care.
6. Reflect and refine after every incident.
Post-incident debriefs help strengthen operational and communication practices alike.
What Leaders Can Learn
In times of crisis, leadership is communication. Whether through a media statement, an internal message, or simply being present, every action sends a message. When leaders hesitate to speak, others fill the void. When they speak with empathy and consistency, they steady the organization and reinforce trust.
1. Be visible and supportive.
Staff and families need to see and hear from leadership. Even a brief message of reassurance reinforces stability and care.
2. Empower your communicator.
Allow your PIO or communications lead the space to do their job. Encourage transparency and coordination with investigative and operational teams. Trust is built before the crisis, not during it.
3. Prioritize people first, process second.
Protecting the agency’s reputation should never come before caring for those affected. Compassionate leadership builds credibility that no policy can replace.
4. Coordinate before you communicate.
Align operations, investigations, and communications before messages are released. A unified message prevents confusion and speculation.
5. Model empathy publicly and privately.
Your tone in staff briefings, public statements, and family outreach sets the emotional temperature of the entire response.
6. Capture and institutionalize lessons.
After the crisis, document what worked and what didn’t. Train future leaders to carry those lessons forward.
Leaders and Communicators: A Shared Role
The most effective responses happen when leaders and communicators work in partnership. A warden or commissioner who understands the value of clear, timely information empowers their PIO to act with confidence. Likewise, communicators who understand the pressures of command can frame messages that protect both integrity and operational needs.
Communication is not a task; it’s a shared function of leadership. When that partnership is strong, agencies respond with both credibility and compassion.
The Reality of Corrections Communication
In corrections, communicators rarely have the full story when the public demands answers. Investigations take time. Facts evolve. Legal and privacy constraints limit what can be shared. The key is to communicate what you can and explain what you can’t—so silence doesn’t become the story.
Transparency doesn’t mean releasing everything. It means being clear about what’s known, what’s not, and what’s being done to find out.
A Shared Responsibility
The death of an inmate, regardless of the circumstances, can stir a wide range of emotions among staff, inmates, and families. Grief, fear, frustration, and compassion often coexist. These feelings ripple outward and affect morale, safety, and trust.
Corrections professionals experience these moments deeply. Communicators, especially, serve as the bridge between the institution and the public. They are asked to balance truth and empathy under intense pressure.
When we communicate with care, we do more than inform. We humanize.
Empathy does not conflict with professionalism. It reinforces it. Every statement, every news release, and every staff update is an opportunity to show that our agencies see people, not just incidents.
Public Trust and the Long View
Trust is not restored through a single news release. It’s rebuilt over time through consistent, compassionate communication. When an agency demonstrates honesty and care in its hardest moments, the public remembers—and so do the people inside the walls.
Every message after a crisis either strengthens or weakens that trust. The choice belongs to leadership.
Moving Forward
This reflection is not about what one agency did or did not do. It’s about what we all can learn.
If a tragedy like this can occur at a secure, well-resourced federal institution, it can happen anywhere. And if it can happen anywhere, every corrections system should be asking: Are we ready to communicate if it happens here?
Preparation does not mean predicting tragedy. It means ensuring that, when tragedy comes, our words are ready to meet the moment with truth, transparency, and empathy.
Corrections work demands operational strength. It also demands emotional strength—the kind that allows us to speak compassionately when the world is watching and everyone is hurting.
Every message we share has the power to shape how the public sees our profession—not as one defined by tragedy, but as one led by people who care deeply about integrity, humanity, and each other.
In corrections, communication isn’t just about managing information.
It’s about serving people.
And in moments like this, that service begins with empathy.
Key Takeaways
For Leaders
- Be visible and empathetic.
- Empower your communicators to act with clarity and speed.
- Put people before process.
- Model compassion in every message.
- Build communication continuity into your command culture.
For PIOs
- Communicate early and honestly.
- Lead with empathy and professionalism.
- Plan for disruption and constrained operations.
- Maintain steady updates, even if information is limited.
- Debrief and improve after every incident.
About Corrections Communicated
Corrections Communicated is a national resource hub for public information officers, communicators, and leaders working in corrections.
We provide free tools, templates, and insights to help correctional agencies communicate clearly, compassionately, and consistently—before, during, and after crisis.
Visit CorrectionsCommunicated.com to access free resources, training materials, and the Comms Post blog.
