Category: The Comms Post
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Telling the Story of Your Staff: Humanizing the Profession Without Oversharing
The corrections profession is often misunderstood, undervalued, or misrepresented in the media. Your staff are frontline professionals — problem solvers, mentors, protectors. Their stories deserve to be told. But it has to be done the right way: strategically, respectfully, and with awareness of security, privacy, and perception. How to Tell Staff Stories Safely and Effectively… Read more
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How to Start a PIO Program in Your Corrections Agency
If your corrections agency doesn’t yet have a formal public information program, you’re not alone — but you are vulnerable. Whether you’re managing a facility, leading a state DOC, or overseeing multiple units, the absence of a structured communications function means missed opportunities, increased risk during crisis, and strained public trust. The good news? You… Read more
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Messages That Matter: Father’s Day, Family, and the Role of Communication in Corrections
Father’s Day can be a complicated day, especially inside a correctional facility. Some incarcerated fathers are working to rebuild connections with their children. Some correctional staff are fathers who spend the day on shift, away from their families. Some programs offer a moment of reflection, reconnection, or growth. Others go by quietly, without acknowledgment at… Read more
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Be Ready with the Good News: Why Every Corrections Agency Needs Positive Releases on Standby
Let’s face it — most of the time the media calls, it’s not for something good. A disturbance.A death.An escape.A lawsuit. That’s the nature of the news cycle, especially in corrections. But that doesn’t mean your agency should only speak during a crisis. In fact, if you want to shape public understanding of the work… Read more
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Internal Comms First: Why Your Staff Should Never Learn from the News
In corrections, information moves fast — and not always through the right channels. When an incident occurs and the media is briefed before your own staff, you don’t just have a communications problem. You have a trust problem. One of the fastest ways to damage internal morale is to let your officers, case managers, teachers,… Read more
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Foundational Training & Lifelong Learning: Why Professional Development Matters in Corrections Communications
Public information in a corrections setting is not just about issuing statements. It’s about trust, timing, tone — and making critical decisions under pressure. Yet many corrections departments assign communications duties to staff without providing the necessary training or support. It’s time to change that. Whether you’re a newly appointed PIO, a seasoned warden, or… Read more
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Communicating Use-of-Force Incidents with Clarity, Consistency, and Control
Use-of-force (UOF) incidents are among the most scrutinized and sensitive events in any correctional setting. Whether it’s a hands-on restraint or deployment of chemical agents, these situations demand a communications strategy that is deliberate, timely, and respectful of all involved. When handled poorly, the narrative surrounding a UOF incident can undermine public trust, inflame tensions,… Read more
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Getting Ahead of the Headlines: Proactive Media Strategies for Correctional Facilities
In corrections, we often find ourselves responding to the media only after something has gone wrong — a use-of-force incident, a contraband bust, a facility lockdown. By that point, the narrative is already forming, and we’re behind it. The key to protecting your facility’s reputation and maintaining public trust lies in proactive media strategy —… Read more
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Why Every Corrections Department Needs a PIO and a Strategic Communications Plan
Corrections professionals know that safety, security, and accountability are non-negotiables in their daily work. But there’s one critical function that too many departments still overlook — strategic communication. In today’s high-stakes, high-visibility environment, corrections agencies can no longer afford to operate without a public information officer (PIO) or a comprehensive communications plan. Without a proactive… Read more